(Last word on) Porter's finances: Only Deluce knows for sure


Rob:
 
I am beginning to suspect that we might be the only ones in Toronto that find Porter's financial situation of interest, but here goes a rebuttal.
 
I maintain that there are strong indications that Porter is in deep financial trouble, and as evidence I listed things like the + $40 million financial loss admitted to in the 2010 prospectus, the decrease in the number of passengers since the summer of 2010 and the competition from Air Canada that will start in May of this year.
 
You countered with a rosy prediction, and then go on to cite the financial problems of Air Canada.  What does that have to do with Porter?  Air Canada is a public company with deep pockets and the ability to raise money on the stock exchange.  Porter is still a private company and that makes it much more difficult for it to raise money.
 
Your final argument is that Porter's 30% discounts are an advantage to the company.  "People like to buy at a discount," you say.  "So what?" is my rejoinder.  At the same time that the Porter discounts have been in effect, the number of passengers have been going down.  The discounts don't seem to be working.
 
But look, Rob my friend, I think I am willing to admit that, although this is fun, it is all speculation.  The only person who knows Porter's true financial situation is Robert Deluce and he's not talking. 
 
Still, one bit of advice as a friend.  If you are an investor, I would respectfully submit that you would be better off keeping your money safely in the bank, rather than "taking a flyer" on Porter.
 
Bill Freeman

 

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