So, can the media be objective?

The headline reads: “Porter Launches Flights to South Carolina at Myrtle Beach-Themed Cocktail Party”; and the story contains an interesting paragraph: “The event attracted about 60 media who had the opportunity to watch a video about the destination in the venue's Maple Leaf Theatre before riding the elevators up to a beach bash at Horizon restaurant at the top of the tower.”

 

http://www.bizbash.com/toronto/content/editorial/17534_porter_launches_flights_to_south_carolina_at_myrtle_beach-themed_cocktail_party.php

 

Of course this kind of event doesn’t affect the media’s objectivity since it is universally recognized that the media, especially the outlets that earn big revenue dollars from advertisers, treat stories about the advertisers objectively.

 

Doesn’t the media always bite the hand that feeds them?

Bob Kotyk

 

 

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