Spinning a yarn
On November 25, InsideToronto.com ran the following headline. “TTC, Toronto Port Authority reach deal on land for light rail vehicle storage”. The story reported details on how the deal was reach through settlement of longstanding monetary issues between the City and TPA.
You can read the article here. http://www.insidetoronto.com/news/cityhall/article/217647--ttc-toronto-port-authority-reach-deal-on-land-for-light-rail-vehicle-storage
The same day, the Toronto Port Authority issued a press release with the following headline. “Toronto Port Authority and City of
The news release is here. http://www.newswire.ca/en/releases/archive/November2009/25/c4981.html
The comparison between the two items makes for an interesting example of how media spin works.
Bob Kotyk

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